Monthly Active Users
Improve apps with input from professional testers.
Pool of 100,000 professional testers who cover the entire player spectrum.
Harness technical know - to improve app stability how Compatibility testing, cloud debugging, real-time bug reporting and monitoring of user feedback
Reach users through multiple channels
Attract 200,000 new users and generate RMB 10 million in revenue through web games
Deliver multiple app versions and real-time data monitoring
Use big data to optimize game content and boost conversion rates by 30%
Employ user profile analysis and user-loss diagnosis to predict product life cycles
Optimize services to increase the user retention rate by 15%.
Users spend part of their time browsing the gaming section and forums, which increases their loyalty.
Tencent launched the "Discovery" platform in 2016. The platform organizes a range of events to seek out and support innovative games that show potential. This includes hosting game workshops, publishing industry reports, offering customer support and operating social media accounts.
The platform has discovered and incubated many quality games, some of which have since generated tens of millions of yuan in monthly revenue and achieved a 50% day two retention rate.